We believe everyone is a BMFer. It’s how we show up and inspire our family, friends and community.
These aren’t separate issues. They’re symptoms of the same root problem: disconnection.
From our bodies. From our mental health. From our communities.
What if there was a single intervention that could impact all of it- physical, mental, and emotional well-being?
What if movement wasn’t the surface-level fix people treat it as, but the Rosetta Stone to long-term health, vitality, and connection?
Working out improves mood, memory, metabolism, and mental health.
But here’s the paradox: The thing that helps the most… is the thing most people avoid. Why? Because the experience is broken.
Most fitness environments feel like punishment. They’re not built to align with how behavior change actually works.
They ignore the brain, and with it, motivation, reward, and connection.
We realized most workouts ignore the brain completely, so we took a different path. We found a neuroscience method called brainwave entrainment, which taps into a natural phenomenon known as Frequency Following Response (FFR).
It’s how the brain syncs its activity to rhythmic sounds, sharpening focus and stimulating the reward system.
By building the workout around this process, we made motivation feel automatic, and effort feel good.
Once we unlocked the neurochemical path to progress, we applied it to every part of the experience.
Lighting. Music. Movement. Coaching. Recovery. Community.
All designed to make effort instinctive, and results sustainable.
One that rewires your relationship with fitness.
One that bridges the gap between what works and what people are willing to do.
One that helps you reconnect with your power, your people, and your purpose.
We know what doesn’t work, because we’ve lived it.
And we built the thing that finally does.
If we could give it away for free, we would. That’s how much we believe in what this can do.
We charge to keep the doors open. But the mission goes way deeper.